Con: Carousels stand out from organic posts and are more obviously ads. On Facebook, multiple image posts take the form of a collage, with images arrayed in tiles. One image takes the stage, and the others wait in the wings for users to expand the gallery.
Ad professionals know how to optimize a single piece of copy and a single image, but a carousel ad can have as many as ten different sets of image, copy, and link. That’s way more to optimize! Carousel ads are also more resource intensive.
Carousel ads on Instagram have a lower ceiling than single image ads, but perform better on average. This may be because of how much more native they look, or it may be because Instagram users are more likely to click through and engage with ads than users on other platforms.Diabetes Aids Carousel Image Diagram - Chart - diagrams and charts with labels. This diagram depicts Diabetes Aids Carousel Image